7 Things You Should Never Do When Writing Email Subject Lines
The email subject line is the first thing your recipients will see, so it’s important to make it count. A well-written subject line will grab their attention and make them want to open your email. But on the other hand, a poorly written subject line can lead to your email being ignored or even marked as spam. Here are 7 things you should never do when writing email subject lines: Use all caps. This is considered shouting, and it’s likely to annoy your recipients. Use too many exclamation points. Again, this can be seen as shouting, and it’s also a bit unprofessional. Use spammy words. There are certain words that are often associate with spam, such as “free,” “money,” and “guarantee.” If you use these words in your subject lines, your emails are more likely to be marke as spam. Make your subject line too long. Most email clients only…
