latest Mailing Database

What drives consumers to make purchasing decisions? This is one of the great obsessions of brands and one that their managers want to analyze on a recurring basis to find the most correct answers and, above all, those that allow them to position themselves prominently in the future when it […]

The smartphone has become an essential tool in the lives of consumers, not only for communication, information or entertainment, but also for shopping. Now, although the mobile phone is a basic purchase assistant, its use is usually limited to the research phase: that is, here we look for products, compare […]

Mobile devices are making an ever-growing niche in our lives, and even more so as regards leisure and information activities. Thus, if before we entertained ourselves with traditional media, such as radio or television, or we informed ourselves by reading the newspaper, today it is digital media that monopolizes our […]

One of the elements that generate more controversy about what to do or not do on the web are the comments. Comments are a very important part of the network. The online media all have space for them, since it is taken for granted that readers want to leave their […]

Analytical tools and big data are becoming essential tools for more and more companies, who trust that data can be the universal panacea for all their problems (improving from product development or communication with customers to all levels of digital marketing). But, today, this is not the most demanded digital […]

45% of customers prefer to use mobile applications to contact customer services because they consider it more convenient, according to data from an Altitude Software study that the CEO of MST Holding, Pedro Barceló, He referred this Thursday during his participation in the AEC Customer Experience Summit, organized by the […]

We are increasingly surrounded by information and data. Brands have more and more access to it and are increasingly dependent on the proper use of data, which has become the key to understanding consumers, but the truth is that they are not the only ones who have to face an […]

The mcommerce does not seem to take off. Yes, without a doubt, every year there are more online sales that occur through this device, but its growth is not quite significant nor does it correspond to the increase in the use of the smartphone for all other issues related to […]

Every minute, billions of data are generated on the Internet alone between tweets, Google searches, Facebook posts or YouTube videos. Companies receive an ‘indomitable’ amount of information on a daily basis that they need to structure and analyze in order to progress in their sector and meet the needs of […]

Virtual reality seems like one of those things that is always said to be about to explode, but never quite. However, consumers do not seem bored or disappointed in the theme, rather many are eagerly awaiting its development in order to explore its full potential. Specifically, what they are most […]

Digital marketing has become absolutely essential for all companies, and that has increased the demand in specialized agencies in offline channels. But as digital channels become popular, so do the demands of customers on them, as well as the challenges of increased competition. In response, agencies are investing more money […]

In recent times, launches, analyzes and studies in the specialized press have made bots a kind of emerging trend. Bots are also starting to appear in the tech sections of mainstream newspapers, showing that they have gone from being a kind of trend or niche curiosity to something with the […]

Big data is a huge opportunity for any company, and that is something that everyone is aware of, especially in an increasingly competitive market. Through data, companies can better understand their customers and what they want, improve distribution, reduce costs and make the best strategic decisions. But for all this […]

A few weeks ago, Vente-Privée, one of the firms that have been in the fashion flash sales market for the longest time, announced the purchase of Privalia, one of the competitors made in Spainin that sector and one of those that was born in the boom of this type of […]

The way of getting inspired, researching and booking trips has changed radically in recent years and the Internet has become the key channel when it comes to preparing any trip, from a small excursion to a long journey. And is that, is it possible to buy a plane ticket without […]

IMF Business School · Masters in Marketing and Digital Communication.Become a professional with the best school to study digital marketing in person or online ACL DirectPromo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences A few days ago, […]

The smartphone has become the shopping assistant par excellence; We may still prefer the computer to buy, but when looking for a store’s hours, comparing prices, reading a review about a product or investigating the characteristics of any item, the mobile is our best friend. It is shown again in […]

I will not assume that we all handle the concept of “decision making” and how Technology enriches the processes that lead us to these. We are going to analyze Throughout this article we will analyze how technology can be a determining tool – wisely used – in decision-making both at […]

The smartphone has become, for many, the main Internet connection device. It is the first thing they look at when they wake up and the last thing they consult before closing their eyes, and they wear it 24 hours a day, to be permanently connected. But in addition, the mobile […]

Virtual reality is becoming an increasingly important part of technological advancement and one that is increasingly marking the activity of brands and their expectations. Virtual reality opens the hand to completely new and absolutely different things and will allow us to do many things and create many tools that fall […]

The computer security company FireEye, has presented its report Regional Advanced Threat Report , which provides an overview of advanced persistent threats (APT) targeting computer networks in EMEA during the second half of 2015. Among other aspects, it has also revealed the results of a market study that shows how […]

Children do not remember a world without Internet, and smartphones, tablets and computers are as much or more part of their daily environment than television. Thus, it is not surprising that there are children who already master the tablet better than their parents, or babies who try to turn the […]

Information is the oil of the 21st century. It is one of the issues that is repeated over and over again and that does not stop being less true. Companies have to get data and more data if they want to continue to have a prominent position when it comes […]

In the science fiction movie ‘Her’, Joaquin Phoenix fell in love with Samantha, his virtual assistant, in an indeterminate future. It looks like that future? It may be closer than we think! The proliferation of assistants such as Siri or Cortana is a sign that sometimes machines want to Morocco […]

Year after year, Google gathers its developers at Google I / O, a conference for them in which they are told about certain issues that will make their work easier (and that will make them work more in the firm’s ecosystem). The event, however, is not only expected solely by […]

Children do not remember a world without Internet, and smartphones, tablets and computers are as much or more part of their daily environment than television. Thus, it is not surprising that there are children who already master the tablet better than their parents, or babies who try to turn the […]

Thanks to smartphones and the constant use of the Internet, the relationship between consumers and brands has become very close: Internet users voluntarily follow brands on their social networks, regularly enter their websites and, increasingly, try to get in touch with them through chats and instant messaging, just as one […]